The Best Inbound Marketing Methods For Your Service Based Business
First of all, what’s inbound marketing?
Inbound marketing can be viewed as similar to content marketing because you are providing value to people who are not yet “warm” leads.
Think of it like this:
When you try to magnetize people to opt into hearing from you through your content
Talking directly to those who have already opted in (email newsletters and direct marketing) , paying to get in front of people you think might be interested in hearing from you (TV, billboards, magazines, online banner ads, FB ads, IG ads), and reaching out to people directly (cold calling/telemarketing)
As entrepreneurs and small business owners, you’re most likely focused more on inbound marketing during the beginning of your business so that’s what I’m going to be covering in this blog.
Wait, are you new here? I wrote these blog posts to help you out in your biz:
Outbound marketing is a great way to go but more times than not it will cost you some money to do and/ or outsource.
So, inbound marketing includes both blogging and social media marketing.
Like I said earlier, inbound marketing is synonymous with a content strategy so it shouldn't be any surprise to you to see blogging at the top of the list.
Blogging is great to show your audience that you know what you’re talking about, build trust, and credibility. Putting out written content will also help your outbound marketing by helping you build your email list and further your inbound marketing if you use strategic keywords to improve your SEO. Speaking of SEO…
SEO aka Search Engine Optimization is the main driver behind your organic search and is super important in terms of driving traffic to your website. If your content is good then Google will make sure to put it in front of the people that are looking for it so blogging has a double positive effect 1) showing your audience that you know what you’re talking about, build trust, and credibility 2) SEO.
Your website copy and the way you use keywords within your website (page title, descriptions, image descriptions) is also very important for your SEO strategy. Speaking of website copy...
#3: Website Copy
Website copy simply means the words on your website that tell people exactly what you do, who you serve, how you serve them, and the value you offer. Your website copy is definitely part of your overall inbound marketing strategy because it will either attract or repel your website visitors aka they will either 1) sign up to your email newsletter or buy 2) X out of your website real quick!
#4: Social Media Marketing
Social Media Marketing is a huge part of your inbound marketing strategy because it is the way you will reach the most people at once without having to pay for the attention. The three way’s I mentioned above are great but require someone to find you vs. going on platforms where the audience already hangouts.
Your social media strategy can and should include anything from IG, FB, Pinterest (not actually a SM media platform but I decided it to group it in), and LinkedIn.
I know it can be overwhelming trying to maintain all platforms but I would say pick two main ones and focus most of your energy on those. Batching is a great way to schedule week’s worth of content in one sitting.
Last but not least is branding and my personal favorite! I didn’t write this list in a certain order so just because it’s the last one does not mean it’s not important, I would actually argue that it’s the most important.
Side note: If you’d like to find out more about personal branding then check out the “Branding 101: For Creative Entrepreneurs” blog. You can also download my six-page free “Branding Worksheet” below.
I’m not referring to your branding visuals but to your branding strategy.
“Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”
Your brand affects so much of your business and is a huge reason why people will either choose to work with you or not AKA attract/repel. Having a strong understanding of your brand is important at every stage of your business and should not be overlooked.
Hey , I'm Jessica!
I am the designer and owner behind JNL Media Co.! I help creative entrepreneurs & small biz owners create a beautiful Squarespace site that converts. After almost two years in corporate I left so that I could pursue my love for design + marketing and help other #girlbosses do the same through their business.
Obsessions: Traveling✈️ , Fitness💪🏼, and Writing ✍🏼