5 Guaranteed Ways To Drive Traffic To Your Website
Imagine that you’re throwing yourself a glamorous bday party so you spend a good amount on money on buying the perfect dress, doing your hair, nails, decorating your house, etc… BUT then no one shows up! Turns out they never even received the invite!
I’m glad to say that’s never happened to me but I’m sure I would be super disappointed!
Why the random story? Well, this is what happens when you invest money in creating a beautiful website and brand and then no one even looks at it.
So how exactly do you get people to show up at your birthday party? I mean see your website!
New here? I wrote these blog posts to help you out in your biz:
I’ve talked about Pinterest quite a bit on my blog so it was only natural that Pinterest made an appearance in this blog as #1.
Before I go more in-depth on Pinterest it’s super important to point out that the only way you will be successful on Pinterest is if you blog for your business.
Not only does blogging increase your credibility and trust with your audience but it’s a game changer for when it comes to ranking high on Google aka SEO. With the right keywords and strategy, blogging for your biz can increase both your Pinterest traffic and Google rankings.
Ok so now back to Pinterest aka the visual Google of today … The visual what!? Yep, Pinterest is search engine NOT a social media platform!
Well now that we got that straightened out, how does Pinterest actually help drive people to your blog? Well, I guarantee you that your ideal client is on Pinterest and they are searching for all kinds of things. All you’ve got to do is write killer blog posts, research keywords that your Ideal client is already searching for, create awesome graphics, and start sharing them on Pinterest.
When your ideal client sees’s the beautiful + eye-catching pinnable graphic you created they will click on it and be directed to your site.
It sounds simple enough and in reality, it is but it takes:
Creating valuable blog posts weekly
Creating Pinterest graphics
Pinning daily ( I recommend Tailwind for scheduling)
Having a keyword strategy for Pinterest
Creating relevant boards
I joined Medium back in September as a way to get my feet wet in the blogging world but I had no idea how obsessed I would be with the platform.
I actually wrote a whole post about why I love Medium as a way to increase your website/blog views so you can check that out here.
For the purposes of this post here is a quick snippet of what Medium is:
“A publishing platform where people can read important, insightful stories on the topics that matter most to them and share ideas with the world. As a writer on Medium, you can share your story with the world with our easy to use editor. Publishing on Medium is free and stories you publish may be distributed to your followers, as well as millions of readers who follow relevant topics.”
Think of a Medium profile as your FB profile. Like FB, when people follow you they can see what you post in their news feed (under the “From Your Network” area in your Medium homepage) and click your profile if they want to see your latest status updates or in this case your latest post.
So the way I’ve been using Medium to 1) Increase my website traffic 2) Gain email subscribers is by:
I have my website link on my Medium bio
I include links to my website within my blog posts if it relates to what I am writing about
Medium allows you to have Calls To Action at the end of your blog post, so I’ve been taking advantage of that
3. Google (Search Engines)
Most creative entrepreneurs cringe at this three letter word but it’s so so important to grasp! SEO is short for Search Engine Optimization (ex: Google & Bing) and there are a lot of things that go into SEO but in general, SEO can be viewed as on page SEO vs. off page SEO.
On page SEO is what you can control the most and it involves page descriptions, meta-tags, headings, tags, etc.. To put it simply, the difference between ranking high on search engines or not is how optimized your website is + how much valuable content with the right keywords you produce on a consistent basis.
In general, to drive organic traffic from Google to your site you have to :
Have an SEO optimized site
Write keyword rich quality content
SEO is one of those topics that has a lot of moving parts into, so if you’re completely new to it then I really recommend you take a look at this article: SEO Made Simple: A Step-by-Step Guide.
The GRAM! Instagram is more than just an app you spend hours and hours on but a powerful business tool! It’s a place that you can use to connect with your ideal client and actually create a relationship with them. I honestly like Instagram more than FB for my business because it allows me to literally look for my ideal client (via hashtags) and engage with them directly.
Like with everything, this is a long-term strategy that will only work if you post consistently and engage ( like, comment, follow) with your target audience.
Insta only allows you to include one link in your bio so make sure you use this space to your advantage and include either a direct link to your site or a “ link- tree” aka a page with a lot of links to different parts of your site like the one I use:
Last but not least is FB! If you don’t have a FB Business Page for your business then you should definitely create that first.
It's true that organic FB business page reach isn’t what it use to be but it’s still important to create one because:
You can invite friends and family to like the page so that they are aware of the awesome business you’ve started
You can link to your business page on your personal profile page under occupation
When you engage with your Ideal Client on FB groups then they can quickly see where you work and click on your business page to see what you are all about
If you have FB group you can link it to your FB page and your group members can see that it’s connected to your biz and + even message you on there
I hope this post helped spark some new ideas in your mind about how you can drive traffic to your site. Let me know if you have any other ways that you’ve been driving traffic to your site or if you have any questions.
Also, don’t forget to join my FB group for female entrepreneurs just like you!
Hey , I'm Jessica!
I am the designer and owner behind JNL Media Co.! I help creative entrepreneurs & small biz owners create a beautiful Squarespace site that converts. After almost two years in corporate I left so that I could pursue my love for design + marketing and help other #girlbosses do the same through their business.
Obsessions: Traveling✈️ , Fitness💪🏼, and Writing ✍🏼
Location: Currently living in Barcelona, Spain