Everything You Need To Know About Squarespace SEO
Whenever someone talks about website success you will most likely hear them talk about SEO as well. Why?
Well you can’t have organic traffic (meaning not paid) without a good Squarespace SEO strategy.
Why? Well, SEO stands for search engine optimization (ex: Google & Bing), meaning that your SEO strategy will determine what keywords you rank for and how high.
There’s lots of of things that go into SEO but in general, SEO can be viewed as on page SEO vs. off page SEO.
Also, Squarespace does an awesome job in making sure all their templates are SEO optimized through their site features.
On page SEO is what you can control the most and it involves page descriptions, meta-tags, headings, tags, etc.. To put it simply, the difference between ranking high on search engines or not is how optimized your website is + how much valuable content with the right keywords you produce on a consistent basis.
In general, to drive organic traffic from Google to your site you have to :
#1: Have an SEO optimized site
#2: Write keyword rich quality content
Before I get into detail on any of these I want to talk about Keywords.
Wait, are you new here? I wrote these blog posts to help you out in your biz:
Are what help search engines match your website to what people are looking for.
If someone types on google
“Business Coach in San Diego” then google is going to show them relevant results that match any or some of the words they typed.
Google isn’t going to show the person websites of personal coaches in Arizona… like nope not going to happen. They (as in google) want to show people the most relevant/accurate results so to people.
There are two types of keywords:
Short tail : usually 3 words or less
Long tail: usually more detailed and contain more than 3 words
I’d suggest making a list of the words your ideal client would be searching for in order to find a site like yours. Make your list and keep it handy because you’re gonna need it for this next part.
Ok, let’s talk about #1:
#1: Have an SEO optimized site
An SEO optimized site means you are plugging in your keywords in the right places (without keyword stuffing, adding the right descriptions, and making sure images load fast. To make it easier I broke down each of these into smaller actionable steps:
URL page slugs
A URL page slug is the address of a page or post within your site.
In the first ex you said the long tail keyword my made up biz coach is trying to rank for and on the second ex you can see my blog post URL with the “website branding tips” keyword I want to rank for.
Each page on your site has a page title so make sure you don’t leave that blank since it will appear on top of your browser page as well.
Headers (ex: H1, H2, H3)
Think of H1, H2, and H3 as a hierarchy so that H1 is given more weight than H3. According to Squarespace you should:
Structure your pages so that Heading 1 headers are at the top and the header sizes descend as you scroll down the page.
Headers and subheads should be unique. Don't use the exact same text for multiple headers.
Keep headers short and to the point.
Google can’t read images so you’ve got to tell it what’s on the actual image. Make sure you include relevant keywords on your image file name + caption.
Although you will most likely be uploading your logo, don’t skip out on filling out your site title/tagline.
AMP stands for Accelerated Mobile Pages meaning that when someone is on your mobile your site will display in an “optimized view” for faster load time. Make sure you opt in for showing using the AMP version!
Settings ⇒ Blogging ⇒ AMP
Search Engine Description
Head over to settings then SEO and make sure you fill out your search engine description.
Ok so why does this matter? One word SPEED! Squarespace reccommends image files of less than 500KB for optimal results.
Homepage title Format
This is a great place not much people think about when it comes to SEO. Here is an ex of what mine looks like:
Squarespace Website Designer | %s
%s : Title of your website
%p : The title of my page
Settings ⇒ SEO ⇒ Homepage title format
This one is pretty straight forward so make sure to fill it out as well.
Settings ⇒ Basic Information ⇒ Site Description
Business Address/Physical Location
If you are based out of a specific city and want to rank for keywords related to that city then make sure you include a business address and physical location map.
You don’t have to include a specific address but a city will do.
#2: Write keyword rich quality content (Blogs)
Blogging is a great way to write quality content to establish credibility and trust with your audience. You know what else it’s good for? Yep, SEO!
Blogging gives you an opportunity to rank for the keywords you wrote down on your list from earlier + more long tail keywords you’d like to rank for.
I covered earlier but they are as important in your website copy as in your blog copy.
Categories & Tags
Think of categories as a class subject ex: Math & English and tags as the specific topics you are learning about in each subject ex: Math: division & square roots and Science: English: grammar & non-fiction.
Every time you publish a blog post make sure you absolutely include one category and use tags liberally as long as they apply to what your blog post is talking about.
Squarespace has a great article breaking down the do’s and don’ts of categories + tags so feel free to head here to read all about it.
Hey , I'm Jessica!
I am the designer and owner behind JNL Media Co.! I help creative entrepreneurs & small biz owners create a beautiful Squarespace site that converts. After almost two years in corporate I left so that I could pursue my love for design + marketing and help other #girlbosses do the same through their business.
Obsessions: Traveling✈️ , Fitness💪🏼, and Writing ✍🏼