Everything You Need To Know About Squarespace Analytics
You’ve most likely heard of Google Analytics but have you heard of Squarespace Analytics?
Yes, Squarespace has its own version of Google Analytics that you can access from the backend of your site.
If you haven’t heard of Squarespace Analytics then for sure read on because I’m going to be covering everything you need to know about it.
First of all, I would never recommend for you to use Squarespace Analytics instead of Google Analytics, use it in addition to Google Analytics.
So why would you even bother with Squarespace Analytics if you already have Google Analytics?
Well, as with everything, Squarespace’s job is to make your life simple so they provide you with useful straightforward data that you can view without having to leave the backend of your site.
If you’ve ever used Google Analytics then you know how many bar charts, percentages, and sections are thrown at you at once so I use Squarespace Analytics whenever I want a quick snapshot overview of how my site is performing.
New here? I wrote these blog posts to help you out in your biz:
First Thing’s First: Do You Have Access To Analytics?
Only site owners and contributors with admin/reporting rights can view analytics + those on a certain billing plan can. In general, if you were the one that set up your website within the last four years then you’re fine.
How To Get To Your Analytics?
Home Menu ⇒ Analytics
In this tab you will see an overview of how many unique visitors, visits, and pageviews you’ve got during a time frame that you choose. You can even see the % increase or decrease in unique visitors, visits, and pageviews.
I usually view 30 days out but you can adjust to see the traffic you got today, yesterday, last week, last year, etc.. You can also chose to view how much of that traffic was from mobile, tablet, and desktop.
One of the best things in this “Traffic Overview” tab is that you can view by source so whether your traffic came from Google, Directly, Pinterest, Instagram, or Other.
Like I mentioned above you can view what source your traffic came from but this tab get’s right to the point and gives you the data you’re looking for without having to look for it in the pie chart as it’s shown in the traffic overview tab.
If you sell digital or physical products and are on either the Commerce Basic or Advanced Plan, you can also view how much revenue came from each channel.
What if you had the ability to know what was your most popular post and page!? Yep you guessed right! This tab gives you insight on just that!
I realized that one of my blogs was pulling in 14.94% of most of my traffic and it was an older blog post that had no call to action to it! I was basically allowing people to read, get value out of it, then go on with their lives, so I made sure to go back and include a CTA so that I could take advantage of that traffic.
I love this tab because I’m able to see what part of the world my website visitors are coming from. There’s really not much more to this tab other than that.
Form & Button Conversions
Are your freebies actually providing value and converting? Are people clicking that contact form?
This tab is a quick snapshot of how both your newsletter invitations and contact forms are performing.
This tab won’t automatically be enabled, you have to verify your website through Google Search Console but it’s 100% worth it! You are able to see which search keywords are driving people from Google to your site.
The number of clicks, impressions, click rate, and average position of that certain keyword will also be displayed. This is super valuable info because you are able to see what type of content people are searching for and where you rank against those keywords.
Other Search Keywords
Ever heard of Bing? If you are getting traffic from other search engines other than Google, then this tab will le3t you know.
If you blog on your website then you should definitely include a search block to make it easier for your audience to find what they are looking for. That said, you can actually see what people are searching for in that search bar through this Search Site Queries tab.
All Squarespace sites come with a built in RSS feed so this tab let’s you know how much traffic your RSS feed is receiving.
I just started looking at this tab more closely and in my opinion, it's super useful. It’s a bit like the popular content tab I already talked about BUT you can see IP addresses and what pages they viewed, on what day, and at what time. I know, a bit creepy but useful info.
So there you have it! Everything you need to know about Squarespace Analytics if you’re on the Business plan.
Let me know if this helped and/or if you have any questions.
Before you go:
I’d love to invite you to join the FB group I’ve just created! If starting a business, traveling, life design, and mindset sound appealing to you then join here!
The goal behind the group is to create a group of like-minded women who have/want to start a business they love, that makes an impact on peoples lives, and gives them the freedom to work anywhere. So whether you need support in starting your business, growing your email list, defining your ideal client, creating a positive mindset, etc.. then join the group! I may not have all the answers but I’m sure someone in the group will.
Hey , I'm Jessica!
I am the designer and owner behind JNL Media Co.! I help creative entrepreneurs & small biz owners create a beautiful Squarespace site that converts. After almost two years in corporate I left so that I could pursue my love for design + marketing and help other #girlbosses do the same through their business.
Obsessions: Traveling✈️ , Fitness💪🏼, and Writing ✍🏼
Location: Currently living in Barcelona, Spain