10 Things To Know About Squarespace SEO Site Features
It’s no secret that SEO is very (very) important when it comes to ranking high on search engines like Google so your website absolutely needs to be fully optimized period.
The web-hosting platform you choose isn’t going to make or break your SEO efforts. But it’s important to note that Squarespace provides you with site settings that will help you make your website as SEO friendly as possible.
But before we dive deeper into the 10 things you should know about Squarespace settings, I want to clear up a rumor:
Squarespace does NOT “suck” at SEO
When I was getting into website design, I chose to niche down on one specific web hosting platform and become an expert on it, rather than know a little bit about every platform out there. I found myself coming across people claiming that Squarespace does not provide SEO plugins like Wordpress, so therefore it must “suck” at SEO.
Well let me have Anthony Casalena, the founder of Squarespace, clear this rumor up once and for all:
“Squarespace is engineered to work properly without a sea of plugins, and you should note take the lack of plugin for this to mean that we didn't actually just build it right from the start. We actually scan the top installed Wordpress plugins regularly and ensure we do all of that in our core"
Now that we have that out of the way here are 10 SEO features your Squarespace website makes available to you:
#1: Site Map
All you have to do is enter the following into your navigation (enter your actual domain first) and you will have your site map. You can then go to your Google Console account to submit it.
#2: SSL Certificates
#3: HTML Markup
One of the nice things about Squarespace is that you don’t have to mess with code to get the results you need. You don't need to manually add <h1> and <h2> tags to your copy because by selecting your header style, Squarespacee does this for you automatically.
#4: Automatic redirects
#5: Search engine and page descriptions
You know that little excerpt that appears after your business name on goggle search? You can determine what that says through your Squarespace website settings. Simply go to Settings==> SEO to edit yours. You can also add page descriptions to each of your pages.
AMP stands for Accelerated Mobile Pages and is a setting that can be enabled so that the mobile version of your website can load faster. You are basically giving Squarespace permission to display your site with simplified design in order to give readability a priority.
#7: Automatic Tagging
According to Squarepace, “Images contain proper <alt> and <title> tags, improving search engine indexing. All meta tags for pages and <link> tags for RSS feeds are automatically generated. Image descriptions are converted to <alt> tags.”
#9: Clean URL
All your primary pages have a clean url that allows for easy indexing by Google and other search engines.
#10: Built in mobile optimization
Every Squarespace site comes with a mobile friendly version. But some templates are more flexible than others when it comes to how much you can customize the mobile version. Having a mobile friendly is extremely important, especially since Google has announced, “mobile first indexing”.
There is so many more elements that go into SEO such as link building, website loading speed, meta-descriptions, and more. If you want to learn more about SEO then you should consult and SEO expert.